6min

MAAS KNOWLEDGE HUB

This is your official knowledge base to get the right answers to all your questions and the required resources you need to get started to scale your mobile app marketing campaigns with MAAS.

Right from setting up your account to logging in, to understanding MAAS integrations, and what each feature is - this resource will help you through it all. 

What is MAAS?

MAAS is a unified audience platform that enables mobile advertisers to acquire quality users at scale, across directly integrated publishers, programmatic platforms, and relevant app recommendations. MAAS is comprised of an intuitive, self-serve dashboard called mInsight which has six important components to help advertisers and publishers to track data and acquire quality users at scale in a single place. 

MAAS serves as both a network and an ad partner, or an agency, to help publishers and advertisers fulfil their supply-side and demand-side needs.

MAAS as a product is comprised of five components -

  1. mFaaS
  2. MAAS Exchange 
  3. mAPI
  4. mClick
  5. mDSP 
MAAS Attribution Basics
MAAS Attribution Basics









Updated 16 Feb 2022
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