If this is the first retargeting campaign you are setting up with Appsflyer, please enable 'Retargeting Campaign Measurement' for each of your apps, within the app settings in the Appsflyer Dashboard Tracking Link section.
When enabled, AppsFlyer will recognize the link as 'retargeting', rather than a standard user acquisition link by adding '&is_retargeting=true' to the tracking link.
To track impression and click activity on your AppsFlyer dashboard, choose and set up a campaign from the 'Integrated Partners' page.
Remember, if you want to set up separate campaigns for Android and iOS, follow these steps for each app -
2. Go to the Integrated Partners page for the app you wish to set up. Search for Campaign Name and click on the Edit button on the right.
On the Integration tab, check the following -
Click on Save on the lower right corner before you leave the tab.
Go to the Integrations tab. In the In-App Events Postback section,
To generate click and impression trackers with regular deep linking for your campaigns,
The deep link URL will direct the browser, indicating where the user will be redirected upon clicking within your app.
Attribution windows are identified by the af_click_lookback= and af_viewthrough_lookback= parameters and can be edited in the Tracking Link tab for the selected partner.
Please note that changing these settings will generate new tracking links in real-time, but will not directly update any tracking links you may have already sent to your campaign team.
On the Permissions tab, you can grant access to certain aspects of configiration and reporting for your app.
Following the steps above will help you set up your campaign on AppsFlyer.
3. Tracking Links & Deeplinks