mDSP (Demand Side Platform)
mDSP or Demand Side Platform is a technology that helps app advertisers to achieve full-funnel growth marketing for their apps.
mDSP is an AI-driven programmatic performance advertising tool that helps app owners to grow, retain, and monetize their mobile users.
With the help of mDSP, app advertisers can -
- Advertise marketing campaigns only on verified apps and quality inventory for higher ROI
- ROI-focused mobile retargeting with data signals to drive greater conversions
- Display creatives with real-time, data-driven personalization
- Measure incremental results of organic conversions on apps
In addition, mDSP also helps advertisers and publishers to deliver high-value creatives on apps to -
- Tailor your ads for specific goals.
- Deliver the right message for your audience.
- Deliver various ad formats such as banner, interstitial, native, interactive, and more for high impact performance-driven campaigns.